Every year for the last few years, coinciding with the Connaught Street Summer Fair when the street is closed to traffic, the vet clinic has held a dog show.
White picket fencing, red carpet, prizes, celebrity judges and loads of dogs with proud owners prancing up and down the runway... Check out the photo gallery of the 2014 Dog Show with celebrity judges Jennifer Saunders and Claudia Winkleman
And this year, with Sara Cox and Scott Mills as part of our celebrity judging team, it could be you on show!
But before we go any further, click here for your Dog Show entry form
Apart from being a piece of urban madness, we do it for charity. In the past we've raised money for The Mayhew Animal Home, The Street Animals of Morocco and The Cinammon Trust.
This year it's all in aid of Pets As Therapy a national charity that provides therapeutic visits to hospitals, hospices, nursing and care homes, special needs schools and a variety of other venues by volunteers with their own friendly, temperament tested and vaccinated dogs and cats. There are currently around 4,500 active PAT visiting dogs and 108 PAT cats at work in the UK. Every week these calm friendly dogs and cats give more than 130,000 people, both young and old, the pleasure and chance to cuddle and talk to them. They visit a staggering half million bedsides each year.
Even better, our opposite neighbours Carter Jonas have offered yet again to match every penny of the first £1500 we raise - so roll up, roll up, every ten pounds you donate costs an estate agent a tenner.
It doesn't get better than that.
Mark the day in your diary. Wednesday 24th June, 4-6pm